Privacy Statement

Your privacy is important to us. That means we're committed to protecting and safeguarding any personal data you give us.

This document describes how we use and process your personal data, how to contact us if you have questions about your personal data and our separate Cookie Statement, which tells you how My Italy uses cookies and other similar technologies.

This Privacy Statement applies to any kind of information we collect through our website or other means connected to our website (such as contacting our Customer Service team by email). We might amend the Privacy Statement from time to time. If you care about your privacy, you can visit this page regularly and you'll be able to stay up to date.

Please note if you disagree with this Privacy Statement, you should discontinue using our services. If you agree with our Privacy Statement, then you're all set to book your next stay.

What kind of personal information does My Italy collect?

We can't help you book the perfect accommodations without information, so when you use our services there are certain pieces of information we ask for, such as your name, preferred contact details, the names of anybody traveling with you, and your payment information. In addition to this, we also collect information from your computer. This can include the IP address, the browser you're using, and your language settings.

Why does My Italy collect and use your personal data?

The main reason we ask you for personal details is to process your online bookings and ensure you get the best service possible. We also use your personal data to contact you and inform you about our latest deals and special offers.

How does My Italy share your data with third parties?

We primary share your data with the accommodations to complete your reservation. There are also other parties which can receive some of your data, which are parties we involve to provide you with the My Italy services, financial institutions, advertisers, or in some cases authorities. Below we'll go into more detail about how information you share with us is used and exchanged with these parties.

How does My Italy process communications that you and your booked accommodations might send to My Italy?

My Italy can help you and accommodation partners exchange information and requests about accommodations and existing reservations, directing the communications through My Italy. If you want to find out more about how My Italy receives and handles these communications, keep reading here.

How does My Italy use social media?

The use of social media services may be integrated with the My Italy services in various ways, which can involve us collecting some of your personal data or the social media provider receiving some of your information.

What security and retention procedures does My Italy put in place to safeguard your personal data?

In accordance with European data protection laws, we observe reasonable procedures to prevent unauthorized access to, and the misuse of, personal data.

How can you control the personal data you've given to My Italy?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us at the email address listed below.

Who's responsible for the processing of personal data on the My Italy website?

My Italy Srlu, located in Murlo, Italy, controls the processing of personal data on its websites.

What kind of personal information does My Italy collect?

Personal information you give to us

My Italy collects and uses information that you provide to us. When you make a reservation, you're asked for your name and email address. We might also ask for your home address, telephone number, payment information, the names of any guests traveling with you, and any preferences you might have for your stay. Also if you are contacting our customer service team by phone or email, we will be collecting information from you.

Personal information you give us about others

Of course you might not just be booking accommodations for yourself. Maybe you're traveling with other guests whose details you provide as part of the reservation, or you might make a reservation on behalf of someone else. We should point out that it's your responsibility to ensure that the person or people you've provided personal information about are aware that you've done so, and have accepted how My Italy uses their information (as described in this useful privacy statement).

Personal information we collect automatically

Even if you don't end up making a reservation, when you visit our websites or apps we may automatically collect certain information. This includes your IP address, the date and time you accessed our services, the hardware, software or internet browser you use, and information about your computer's operating system, like application versions and your language settings. We might also collect information about clicks and which pages have been shown to you.

If you're using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics, location details and other system activity. When you make a reservation, our system registers through which means and from which websites you've made your reservation or entered the My Italy websites.

Personal information we receive from other sources

We integrate third party service providers to help with payment between bookers and accommodations. These service providers share payment information so we can manage and handle your reservation.

Accommodation partners are allowed to share information about you with My Italy too – this might happen if you have support questions about your pending reservation, when disputes arise about a reservation or there's other communication about your reservation through My Italy.

Why does My Italy collect and use your personal data?

We use the information collected about you for various purposes. Your personal data may be used in the following ways:

Reservations: Most importantly, we use your personal data to complete and administer your online reservation

Customer Service: Sharing your details with our customer service team allows us to respond when you need us – including helping you find appropriate accommodations and responding to any questions you might have about your reservation.

User account: My Italy users can create a user account on our websites. We use the information you give us to administer this account, allowing you to manage your bookings, make future reservations easily, and manage your personal settings. Managing personal settings allows you to keep lists, see previously searched accommodations easily, and check other travel-related information you've provided.

Marketing Activities: We also use your information for marketing activities. These activities may include:

Using your contact information to send you news of travel-related products and services when you make a reservation with us or set up a user account. You can unsubscribe from these marketing communications at anytime – just click on the "Unsubscribe" link included in every newsletter.

Based on the information you share with us, individualized offers may be shown to you on the My Italy website.

Communicating With You: There may be other times when we get in touch with you, including by email, mail, phone or text message – which method we choose depends on the contact information you've previously shared with us. And we process the communications you send to us. There could be a number of reasons for this, including:

Responding to and handling any requests you or your booked accommodations have made. My Italy also offers guests and accommodation partners various means to exchange information, requests, and comments about accommodations and existing reservations directed through My Italy. For more information, scroll down a little and read the section titled “How does My Italy process communications that you and your booked accommodations may send through My Italy?”.

We may also send you other material related to your reservations, like how to contact My Italy if you need assistance while you're away, and information that we feel might be useful to you in planning your trip. We may also send you material related to upcoming reservations or a summary of previous reservations you made through My Italy.

Promotion of a Safe and Trustworthy Service: In order to create a trustworthy environment for you, your fellow travelers, My Italy's business partners, and our accommodation partners, we may use personal data for the detection and prevention of fraud and other illegal or unwanted activities. Similarly, we may use personal data for risk assessment and security purposes, including the authentication of users and reservations. For such purposes, we may have to put certain reservations on hold.

Improving Our Services: We also use personal data for analytical purposes. This is part of our drive to improve our services and enhance the user experience, but can also be used for testing purposes, troubleshooting and to improve the functionality and quality of our online travel services. The main goal here is to optimize and customize our website.

Guest Reviews and Other Destination-related Information: During and after your stay at any of the accommodations you book through us, you may be invited to submit a guest review. We may also enable guests traveling with you, or on whose behalf you've booked, to provide a review. This invite may ask for information about the accommodations, the destination, and other services you might have booked through My Italy (like attractions).

To process your information as described above, we rely on the following legal bases:

Performance of a Contract: The use of your information may be necessary to perform the contract that you have with us. For example, if you use our services to make an online reservation, we'll use your information to carry out our obligation to complete and administer that reservation under the contract that we have with you.

Legitimate Interests: We may use your information for our legitimate interests, such as providing you with the best appropriate content for the website, emails and newsletters, to improve and promote our products and services and the content on our website, and for administrative, fraud detection and legal purposes.

Consent: We may rely on your consent to use your personal information for certain direct marketing purposes. You can withdraw your consent anytime by contacting us at any of the addresses at the end of this Privacy Statement.

How does My Italy share your data with third parties?

In certain circumstances, we'll share your personal data with third parties.

The accommodations you have booked: In order to complete your reservation, we transfer relevant reservation details to the accommodations you've booked. This can include your name, contact details, payment details, the names of guests traveling with you, and any preferences you specified when you made your booking. If you have a question about your reservation, we may contact the accommodation provider and ask them to handle your request. Unless payment is made during the booking process through the My Italy website, we'll forward your credit card details to the booked accommodations for further handling (assuming you've provided us with those details during your booking process). In cases of reservation-related disputes, we may give the accommodation provider information about the reservation process as needed. This may include a copy of your reservation confirmation as proof that a reservation was actually made.

Third-party Service Providers: We may use service providers to process your personal data on our behalf. This processing is for several purposes, including for example helping you choose the perfect accommodation on our website. Third-party service providers are bound by confidentiality clauses and are not allowed to use your personal data for other purposes.

Payment Providers and (other) Financial Institutions: When a chargeback is requested for your reservation by either you or by the holder of the credit card used to make your reservation, we may need to share certain reservation details with the payment service provider and the relevant financial institution to handle the chargeback. This may also include a copy of your reservation confirmation or the IP address used to make your reservation. Also, we may share information with relevant financial institutions, if we consider it strictly necessary for fraud detection and prevention purposes.

Competent Authorities: We disclose personal data to law enforcement insofar as it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud. We may need to further disclose personal data to competent authorities to protect and defend our rights or properties, or the rights and properties of our business partners.

Advertising partners: As a way of marketing My Italy services through third-party business partners (to ensure relevant advertisements are shown to the right audience), we may share personal data with advertising partners. This includes your email address. We strive to only share email addresses in a hashed form so they can be matched to an existing customer database. We strive not to share your email address for any other purpose. For more information on personalized advertisements and your choices, read "How are cookies used?" and "What are your choices?" in our Cookie Statement.

How does My Italy process communications that you and your booked accommodations may send through My Italy?

My Italy offers you and accommodation partners various means to communicate about accommodations and existing reservations, directing the communications through My Italy. You can contact My Italy with questions about your reservation or about the accommodation you have booked through the My Italy website and other channels that we may make available.

My Italy may access communications and may use automated systems to review, scan, and analyze communications for security purposes; fraud prevention; compliance with legal and regulatory requirements; investigations of potential misconduct; product development and improvement; research; customer engagement, including to provide you with information and offers that we believe may be of interest to you; and customer or technical support. We reserve the right to block the delivery of or review communications that we, in our sole discretion, believe may contain malicious content, spam, or may pose a risk to you, accommodation partners, My Italy, or others. Note, all communications sent or received using My Italy communication tools will be received and stored by My Italy. Business partners through whose platform you made the reservation and accommodation partners may choose to communicate with you directly by email or other channels that My Italy does not control.

What security procedures does My Italy put in place to safeguard your personal data?

In accordance with European data protection laws, we observe reasonable procedures to prevent unauthorized access to, and the misuse of, personal data.

We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal data on our servers. Only authorized personnel are permitted to access personal data in the course of their work.

How does My Italy treat personal data about children?

The services offered by My Italy are not directed at children under 18 years old. The use of any of our services is only allowed with the valid consent of a parent or a guardian. If we receive information from a child under 18 years old, we reserve the right to delete it. In limited cases as part of a reservation or in exceptional other circumstances MyItaly may collect and use information about children only with the consent of the parent.

How can you control the personal data you've given to My Italy?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us at the address stated below.

You can also contact us if you believe the personal information we have for you is incorrect, if you believe that we are no longer entitled to use your personal data, or if you have any other questions about how your personal information is used, or about this Privacy Statement. Please email or write to us using the contact details below. We'll handle your request in accordance with the applicable Italian data protection law. You can delete your user account at any time.

How long do we keep your personal data?

Your personal data will be retained for as long as necessary for the execution of an agreement and / or mediation with due observance of the legal deadlines set for that purpose. For administrative reasons we have to keep records, which could include your personal data such as name and emailaddress, for 7 years.

Who's responsible for processing personal data on the My Italy website?

My Italy Srlu controls the processing of personal data on its websites. My Italy Srlu is a private limited liability company, incorporated under the laws of Italy and has its offices at Via della Cucculeggia 15, 53016 Murlo (SI), Italy. If you have any suggestions or comments about this privacy notice, please send an email to

Cookie Statement

Cookies and other tracking technologies can be used on our websites in various ways, like making the My Italy website work, to analyze traffic, or for advertisement purposes. These technologies are either used by us directly, or by our business partners, including third-party service providers and advertisers we work with. If you want to learn more about what a cookie is, how they're used and what your choices are, you can read more here.

What's a cookie?

A cookie is a small amount of data that's placed in the browser of your computer or on your mobile device. So-called “first-party cookies” are cookies served by the entity operating the domain through which the cookie is served. My Italy's own cookies are therefore “first-party cookies." In case we allow others to service cookies through the My Italy websites, these cookies are so-called “third-party cookies."

In addition, there's a difference between session cookies and permanent cookies.

Session cookies only exist until you close your browser. Permanent cookies have a longer lifespan and aren't automatically deleted when you close your browser. We strive to serve cookies or allow the serving of cookies with a maximum lifespan of 5 years. Only in exceptional circumstances, like for security purposes and where absolutely necessary, will a cookie have a longer lifespan than that.

In addition, other tracking technologies are used which are similar to cookies. These can include web beacons (also known as pixel tags, web bugs, or gifs), tracking URLs, or software development kits (SDKs). A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request in an app, in an advertisement, or in an HTML email message. Pixels can be used to retrieve info from your device, like your device type or operating system, IP address, and time of visit. They're also used to serve and read cookies in your browser. Tracking URLs are used to understand from what referring website the My Italy websites are used. SDKs are small pieces of code included in apps that function like cookies and web beacons.

All these technologies together are referred to in this Cookie Statement as “cookies."

How are cookies used?

Cookies are used for different purposes. They allow you to be recognized as the same user across the different pages of a website, between websites, or when you use an app.

Our website uses cookies for different purposes:

Technical Cookies: We try to give our visitors an advanced, user-friendly website and apps that adapt automatically to their needs and wishes. To achieve this we use technical cookies to show you our website, to make them function correctly, to create your user account, to sign you in, and to manage your bookings. These technical cookies are absolutely necessary for our website to function properly.

Functional Cookies: We also use functional cookies to remember your preferences and help you use our website efficiently and effectively. For example, these cookies remember your preferred currency, language, your searches, and your previously viewed accommodations. We may also use cookies to remember your registration info so you don't have to retype your login credentials every time you visit our site. Your password will, however, always be encrypted. These functional cookies are not strictly necessary for our website to work, but they make it easier to use and enhance your My Italy experience.

Analytics Cookies: We use these cookies to gain insight into how our visitors use My Italy. This means we can find out what works and what doesn't, optimize and improve our websites or apps, understand the effectiveness of advertisements and communications, and ensure we continue to be interesting and relevant. The data we gather can include which web pages you've viewed, which referring/exit pages you've entered and left from, which platform type you've used, which emails you've opened and acted upon, and date and time stamp info.

It also means we can use details about how you interacted with the site, like the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use, and the text you enter into various fields. We use analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they've been shown an online advertisement. This may include advertisements on third-party websites.

Commercial Cookies: We use third-party cookies as well as our own to display personalized advertisements on our websites and on other websites. This is called “retargeting,” and it's based on browsing activities like the destinations you've been searching for, the accommodations you've viewed, and the prices you've been shown.

What are your choices?

To learn more about cookies and how to manage or delete them, just visit and the help section of your browser. In the settings for browsers like Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on your browser – use the "Help" function in your browser to locate the settings you need.

If you decide not to accept certain technical and/or functional cookies, you may not be able to use some functions on our website. We currently don't support “Do Not Track” browser settings. In which case a common standard is developed that defines what exactly will be meant by “Do Not Track” browser signals, we'll review this policy again.

Advertising: When it comes to online advertising and marketing companies, we strive to work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt out of behavioral advertising. Visit to identify the NAI members that may have placed an advertising cookie file on your computer.

To opt out of an NAI member's behavioral advertising program, just check the box that corresponds to the company you want to opt out from. You can also visit or to learn how to opt out of customized advertisements. Your mobile device may allow you to limit the sharing of information for retargeting purposes through its settings. Be aware that opting out of an online advertising network doesn't mean that you will no longer receive or be subject to online advertising or marketing analysis. It just means the network you opted out of won't deliver ads customized to your web preferences and browsing patterns anymore.

Analytics: In order to control the collection of data for analytical purposes through Google Analytics from certain browser types, you may want to visit the following link: Google Analytics Opt-out Browser Add-on (only for desktop).

If you have any questions, suggestions, or comments about this Cookie Statement, send an email to This Cookie Statement may also be amended from time to time – so visit this page regularly to stay up to date.

Our contact details:

  • Località Campriano
  • Piazza Cacciatori delle Alpi, 2
  • 22100 Como (CO)
  • Italia
  • Partita IVA: 01300710520
  • Telephone (office hours): +39 031 8360036
  • E-mail:
  • Contact person: Margot de Kruif


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